Beauty

A Multitasking Serum for Signs of Aging

The “skinimalism” trend isn’t slowing down anytime soon, as many of us look to streamline our skin-care routines. One of the easiest ways to do that is with efficacious multitasking products, and AMEVA Multipotent Serum fits the bill. Not only does the brand embrace sustainability—the serum is refillable and carbon negative—but the formula also targets multiple signs of aging in one fell swoop.

The Benefits

The key ingredient here is one you’ve probably never heard of called mevalonic acid. According to AMEVA, this is an essential molecule that is a key marker of healthy cells. It’s an incredibly beneficial multitasker for the skin, too. It boosts the skin’s capacity to express its own collagen, hyaluronic acid and growth factor genes. Skin barrier function is also improved as it helps repair skin at the molecular level. It also works to reduce lines, wrinkles, hyperpigmentation, and dryness, which are all key signs of aging.

The reason you don’t see melavonic acid in other products is because, until recently, the process to synthesize mevalonic acid was extremely time consuming and costly. That’s why this serum is a breakthrough. AMEVA’s patent-pending technology allows the ingredient to be used at a potent concentration that is safe and effective on skin. Its small molecular size allows it to penetrate the skin. According to the brand, the molecular size of retinol is twice as big and collagen is 200 times larger.

Clinical and Consumer Testing

AMEVA conducted a consumer use study on 35 women, ages 35 to 60. Participants used the serum twice a day for 28 days, and the results were impressive. Ninety-four percent of users reported a diminished appearance of fine wrinkles and more youthful-looking skin. Eighty-nine percent of users reported a reduced appearance of redness within 14 days.

The serum is lightweight and has a nice velvety feel on my skin. I love that it’s fragrance-free, dermatologist-tested and safe for sensitive skin, too. In fact, in a clinical study conducted on 71 patients with sensitive skin, none of the participants reported sensitivity or redness while using the formula. The serum is also refillable, and refills are $45. That’s a significant (and eco-friendly) savings after you buy your initial bottle.

Courtesy of Ameva

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Key Ingredients

Mevalonic acid, lactic acid, bakuchiol, sunflower seed oil, and lauroyl lysine

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